Course curriculum

  • 1

    Introduction

    • Welcome

    • What's in this course

    • What you'll need

    • Resources
  • 2

    Setup

    • Adding Spotify locations

    • Locations
  • 3

    Warmup

    • Creating an Awareness campaign

    • Awareness campaign ad set level

    • Awareness campaign ad level
  • 4

    Growth

    • Creating a Growth campaign

    • Growth campaign ad set level

    • Growth campaign ad level
  • 5

    Optimization

    • Adjusting your campaign

    • Review
  • 6

    Release

    • Creating a Release campaign

    • Release campaign ad set level

    • Release campaign ad level
  • 7

    Playlist

    • Creating a Playlist campaign

    • Playlist campaign ad set level

    • Playlist campaign ad level
  • 8

    Audiences

    • Making a custom audience from video views

    • Making a custom audience from Instagram engagement

    • Making a lookalike audience from video views

    • Making a lookalike audience from Instagram engagement
  • 9

    Strategy

    • Split testing ad creative

    • Adding new songs

    • Using custom and lookalike audiences

    • Updating custom audiences

    • Expanded targeting
  • 10

    Advanced

    • Creating a link redirect

    • Changing links for a new release

    • Leave a review